Star Awards to honour Australasia's best promotional marketing

  • Marketing
  • February 11, 2010
  • StopPress Team
Star Awards to honour Australasia's best promotional marketing

The Australasian Promotional Marketing Association (APMA) is putting out the call for entries for the 2010 APMA Star Awards, which are designed to generate both industry and public recognition of excellence in the area of promotional marketing.

Renamed in this, its fifth year, the Star Awards are an integral part of the APMA’s calendar and honour the year’s most outstanding promotional marketing campaigns. The awards are open to APMA member and non-member agencies throughout Australia and New Zealand.

"For many in the promotional marketing industry, the challenges of last year brought about an increased focus on creativity with the challenge of really pushing the boundaries to do more with less. The Star Awards give the industry’s best the recognition they deserve and with the calibre and the number of entries received each year going from strength to strength, I am confident that 2010 will be the biggest and most successful year ever,” says David Lo, APMA chairman.

The 2010 APMA Star Awards categories include:

  1. Best Integrated Communications Campaign (Under $1 Million)

  2. Best Integrated Communications Campaign (Over $1 Million)

  3. Best Sponsorship or Tie-in Campaign

  4. Best Use of Direct Marketing and CRM in a Promotional Campaign

  5. Best Use of Digital/Interactive Marketing in a Promotional Campaign

  6. Best Brand Building Campaign

  7. Best Business-to-Business Campaign

  8. Best Retail Account Specific or Channel Specific Campaign

  9. Best Event or Experiential Marketing Campaign

  10. Best Activity Generating Brand Awareness and Trial

  11. Best Activity Generating Brand Volume

  12. Best Activity Generating Brand Loyalty

  13. Most Innovative Idea/Concept

  14. Best Use of Creative in a Promotional Campaign

  15. Best Cause or Charity-Related Promotional Campaign

  16. Best Small Budget Campaign ($75,000 and Under)

  17. Grand Prix

Entries open online today, Friday 12 February and are open until 31 March. Following judging by a panel of respected marketing professionals, Gold, Silver and Bronze category winners and the overall Grand Prix winner will be announced at Star Awards in Sydney on 1 July.

All APMA Star Awards winners will be eligible to compete in the highly coveted MAA GLOBES for the Best Promotional Marketing Campaigns in the World, held in the USA in October, 2010. For further information or to join the race for excellence, log onto

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

I'm still standing after BOTAB

  • Opinion
  • October 18, 2019
  • Courtney Devereux
I'm still standing after BOTAB

Last night our nations finest agencies gathered together at Galatos for the Battle of the Ad Bands (BOTAB) held by Flying Fish productions. There was singing, there was dancing, there was no lack of feathers and glitter, and most important there were some very deserving winners.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit