2degrees tests the wisdom of Kiwi smartphone users

  • Advertising
  • December 2, 2015
  • Erin McKenzie
2degrees tests the wisdom of Kiwi smartphone users

2degrees is testing the general knowledge of Kiwis through its summer campaign (developed by Special Group), which requires smartphone users to answer a series of trivia questions in a bid to win perks.

'Play the Quiz' is made up of questions based on movies and TV shows on NEON, which 2degrees pay monthly customers now get free for three months. The more questions answered correctly, the more data users can win (up to one gigabyte).

Cameron Owens, consumer communications manager at 2degrees said in a release the company wanted to give people something fun to do over the summer break – or when you are stuck with your family over Christmas dinner.

“You could think of it as an extra treat over Christmas. The interaction numbers so far have been incredible.”

In the first 10 days it’s been played over half a million times with users winning data and competing to take out the cash prize of $10,000 when the quiz ends in February next year. Users can 'Play the Quiz' as many times as they like but only redeem data once.

People on all mobile networks can participate, and 2degrees will send a sim card loaded with the data won.

It’s not the first interactive campaign by 2degrees. Advertising and design agency Special Group also created “Play the Bridge” for 2degrees. People could use their mobile phones to interact with Auckland’s Harbour Bridge by turning it into a synchronized light show of their choice. Users streamed a song on their mobile and the 1km of led lights on the bridge lit is to the beat.

“Play the Bridge” picked up two Gold Pins at New Zealand’s premier design awards show this year and saw the Auckland Harbour Bridge played, viewed, streamed, tweeted, listened to and shared 2.6 million times.

This latest campaign is a throwback to a 2013 Air New Zealand campaign celebrating its daily flights between Auckland and San Francisco. Air New Zealand tested users “Kiwi IQ” with a quiz showing photographs and making users decide if the image was of Auckland or San Francisco. Users could also enter a draw to win tickets to Auckland.

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Diversity and inclusion in action: Why Spark gets behind the Pride community

  • Media
  • February 21, 2019
  • Sarah Williams
Diversity and inclusion in action: Why Spark gets behind the Pride community

One of Aotearoa's biggest companies, Spark, is a firm supporter of the LGBTQI+ community through its annual Pride advertising campaigns, its partnership with charity OUTline, and its diversity and inclusion values within the company. Head of brand at Spark New Zealand Sarah Williams explains why the company chose to champion this social issue, how these campaigns attract both the loudest praise and the greatest vilification from New Zealanders, and why that it makes it the most important cause the company champions.

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