Special Group's 'Springfield Shopper' impresses Simpsons fanboys, takes NAB honour

  • Advertising
  • May 3, 2012
  • StopPress Team
Special Group's 'Springfield Shopper' impresses Simpsons fanboys, takes NAB honour

The Simpsons is celebrating the screening of the 500th show and Special Group is doing a bit of celebrating itself because the newspaper ad to promote the milestone that was filled with famous moments from the show has been awarded the NAB ad of the month.

The judges—Vaughn Davis, The Goat Farm; Hadleigh Sinclair, Publicis Mojo; and Antony Wilson, Special Group (who abstained from judging)—commented that “they loved this both as ad fans and Simpson’s fanatics ... anyone into the series will have read every word and finished reading hungry for another on-screen fix. Add excellent use of the medium, and job well done.”

But wait. There's more. Special Group is making a habit of coming up with playful online banners for Four, and it's done it again for the online component of The  Simpsons push (this week it has been showing the viewers' favourite episodes and the 500th, starring Wiki-leaks founder Julian Assange, screens on Sunday May 6 at 7.30pm) by giving users the opportunity to wake Homer up with either a feather, a baseball bat or a donut.

"Since helping us launch Four last year, Special has produced some great work that has really helped build the success of the channel," says MediaWorks TV head of marketing Amanda Wilson. " We're rapt to have won the April ad of the month with the 500th Simpsons episode campaign. Don't forget to tune in on Sunday."

The judges also gave a special mention to Y&R Wellington for its ACC ‘Falls around the home can happen to anyone’ campaign. They agreed that “these are great ads with fantastic art direction’. However, they went on to say that they "aren’t strictly newspaper ads", which marks a bit of a changes from previous years where more than a few outdoor poster campaigns made it through.

The winning creative team receive $250, get their ad sponsored into the 2013 Axis Awards and make it through as a finalist in the 2011/12 $10,000 Newspaper Ad of Year competition, which will be judged on 1 August at Aotea Square.

Any ad that's run in any newspaper around the country is eligible to enter the Ad of the Month competition (this is the last month that you are eligible to go in this year’s competition so email your best newspaper ad to kirsty@nabs.co.nz). Entry is free and each month’s winner gets a cash prize of $250 and is eligible for the Ad of the Year prize of $10,000.

To view all the Finalists in the current Newspaper Ad of the Year series visit the NAB website.


Agency: Special Group

Creative Directors: Rob Jack, Tony Bradbourne

Art Director: Johnny Agnew

Copywriter: Oriel Davis-Lyons

Head of production: Nigel Sutton

Head of studio: Peter Fox

Project manager: Jules Pakenham

Media Director: Angela Ford

Media Buyer: Shreya Parker

Mediaworks TV: FOUR Brand Manager: Renee Colquhoun, Head of Marketing FOUR & TV3: Amanda Wilson

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Social responsibility: Facebook in the aftermath of the Christchurch mosque terror attack

Social responsibility: Facebook in the aftermath of the Christchurch mosque terror attack

Friday 15 March started out as a day of hope in New Zealand. Social media was awash with posts, images and stories about the nation’s teenagers taking to the streets to demand action on climate change. Tens of thousands of school students took part in the demonstrations, which stretched the length of the country from Southland to the Bay of Islands. However, by late afternoon, social media was filled with a completely different nationwide movement: an outpouring of grief about the Christchurch mosque terror attack.

Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit