Special Group wins again, rewarded with giant cheque

  • Advertising
  • August 30, 2010
  • StopPress Team
Special Group wins again, rewarded with giant cheque

The good ship Special Group continues to steam ahead, taking home yet another Grand Prix (and US$10,000) for its greedy 'Orcon + Iggy' campaign at the AdStars gala awards at Busan in Korea.
Adstars is a fairly unique competition because entry is free and the top prize is cash. As a result, it attracts thousands of entries from agencies across the globe (including DDB and Colenso in Auckland, which picked up the $10,000 last year for its Alzheimer's work).

Most should know the story of the Orcon campaign by now, but, to recap, it was remarkable in that it was basically a product demonstration for an ISP that was made interesting. The Orcon product was actually used to enable a world-first and connect nine Kiwis from their homes in New Zealand to Iggy's studio in Miami, where they re-recorded the classic track 'The Passenger'.

Special wasn't there on the night (what, again?) so the award was collected by craft judge Stephen Douglas from DigiPost in Auckland.

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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