Social media sparks online tsunami appeal

  • Media
  • October 2, 2009
  • Frances Chan
Social media sparks online tsunami appeal

red-cross-nz-logoOn Wednesday New Zealand Red Cross launched an online cause at Givealittle.co.nz in response to the tsunami in Samoa and American Samoa. Within two minutes online donations started pouring in from around the world fuelled mainly by Twitter. More than $50,000 has been raised in three days.

#tsunami and #samoa topics on Twitter have helped direct donors to the site. Some online volunteers are also placing donation widgets into their own sites and blogs to prompt direct donations to the Red Cross appeal.

“As soon as NZ Red Cross loaded the cause page, we updated our blog, Facebook page and then tweeted a link to the cause. The first donation was made almost instantly. These simple actions have resulted in an overwhelming sense of urgency within the social networks”, says Givealittle.co.nz CEO Nathalie Hofsteede.

Updates from the New Zealand Red Cross will be made at the web page http://www.givealittle.co.nz/tsunami

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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