Snazzy digi-work gives Resn rare opportunity to touch Mark Hamill

  • Advertising
  • October 14, 2010
  • StopPress Team
Snazzy digi-work gives Resn rare opportunity to touch Mark Hamill

Resn, one of the few digital agencies in New Zealand doing regular international work, picked up a host of awards last year, including digital agency of the year for the second year running in the CREATIVE Hotshop awards and more Pixels than you could shake a stick at. And 'tis the awards season once again, with the Toyota Racing Sponsafier website it created for Saatchi & Saatchi Los Angeles chosen as one of three finalists in the 'Advertising and Branding' section of Adobe's MAX Awards and the same website winning a silver in the Brand Destination Site for the American Interactive Advertising Bureau's Mixx Awards.

Resn's Andy Williams said through his interpreter: "Other nominees [in the Max awards] include dudes like BBC, HBO and Reuters, but they're in other categories so don't really count. We're just making ourselves feel more important. And yes that is Mark Hamill in the header of the website who apparently we get to touch for free if we win."

The winners of the MAX awards are the entires that get the most votes, so make sure you make it click. And, as for the Mixx awards: "We didn't even know it was entered or had won anything. Bloody website is entering itself in awards these days."

Speaking of things digital, the Digital Marketing Outlook for 2011 is running a survey to get some industry insights and, judging by last year's edition (download it here), it's a goldmine of digi-nous. All those who fill in the survey get a free copy of the report. The survey closes 31 December 2010. So, more clicking required here.

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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