Should the industry still report ad spend figures? Have your say

  • Survey
  • May 9, 2016
  • StopPress Team
Should the industry still report ad spend figures? Have your say

Earlier this year the Advertising Standards Authority announced they would not be releasing the annual advertising revenue figures. It seemed we had reached a tipping point around both the methodology of the calculation and whether the ASA was the appropriate body to be responsible for this.

Individual media groups decided to release their own, but this was not universal, and there was a great deal of debate around duplication, particularly with respect to the digital numbers as many media have integrated digital into their respective platforms. Magazines, television, radio and newspapers being particular examples.  The result was no aggregated number that showed the size of the market and the respective changes to the various media groups.

At Stoppress we are interested to tap the mood of the market with respect to reporting advertising revenue. Does anyone care and, if so, what should be measured?     

Below is a short survey that will provide us with something of a market view market view. Please take the time to fill it out as your opinion matters.  We'll be sharing the results on Stoppress so keep an eye out.

Fill out my online form.

This is a community discussion forum. Comment is free but please respect our rules:

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If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
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Diversity and inclusion in action: Why Spark gets behind the Pride community

  • Media
  • February 21, 2019
  • Sarah Williams
Diversity and inclusion in action: Why Spark gets behind the Pride community

One of Aotearoa's biggest companies, Spark, is a firm supporter of the LGBTQI+ community through its annual Pride advertising campaigns, its partnership with charity OUTline, and its diversity and inclusion values within the company. Head of brand at Spark New Zealand Sarah Williams explains why the company chose to champion this social issue, how these campaigns attract both the loudest praise and the greatest vilification from New Zealanders, and why that it makes it the most important cause the company champions.

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