Shall I compare thee to a super trader? Strategy and Sons and Co. go global with MahiFX promotion

  • Advertising
  • October 10, 2011
  • Ben Fahy
Shall I compare thee to a super trader? Strategy and Sons and Co. go global with MahiFX promotion

It's been a tough year for the Christchurch-helmed Strategy Design and Advertising. But last week was a well-deserved good one, with its first Effie (one bronze for Christchurch City Council's Share an Idea) and five golds at the Best Awards. Now it's getting international attention for its brand development work for new foreign exchange trading website MahiFX—and particularly for an online gimmick that allows visitors to compare their income to renowned supertrader John Paulson. 

The site, which claims to offer proprietary software and direct access to the market makers, has been developed by a team of international traders, analysts, developers and marketers and Strategy was brought in at the concept stage to guide the brand development. Over the past year, the creative team has been developing and implementing a robust brand platform, including identity, positioning, website and interface design, advertising and promotional concepts.

"The initial challenge was to provide an effective, interactive holding page that reflected the design ethos that has been integrated into the full website and trading platform," Strategy managing partner Geoff Cranko says.

To do this, Strategy collaborated with the award-winning web company, Sons & Co, which also took home a few golds at the Best Awards, and developed an interactive online tool that invites you to compare your annual income against that of Paulson's, who makes a mean $555,900 per hour and raked in $4.9 billion in 2010 (if you want to compare your income with other rich people, check out the Global Rich List).

In the three days since its launch on 2 October it’s had over 13,000 visits from 104 countries and has been picked up by an array of blogs, social media and design sites worldwide.

MahiFX is set to launch in full in February 2012 with a gala event at The Gherkin in London.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Up-and-Comers: Georgia Middleton, Hunch

  • Advertising
  • June 18, 2019
  • StopPress Team
Up-and-Comers: Georgia Middleton, Hunch

We've given the mic to the industry's future leaders. Georgia Middleton, a writer at Hunch, shares her thoughts on adland.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit