Sexy revamp for NZ Marketing magazine

  • Marketing
  • August 30, 2009
  • Frances Chan
Sexy revamp for NZ Marketing magazine

NZ Marketing magazine

So we’re blowing our own trumpet—why not? HB Media’s acquisition of NZ Marketing heralds a boost of confidence for NZ’s media industries. The magazine’s revamp includes a fresh design, gruntier content and DLB, the official publication of the Marketing Association of New Zealand. Topics have been extended to cover advertising, media and PR as well as marketing. Plus, the launch of this very website and free e-newsletter.

Publisher and editor Vincent Heeringa promises a magazine with punch and personality. “We work in the most dynamic and dramatic of industries and our work has enormous importance to wealth creation in NZ. I’d like our magazine to reflect that excitement and to contribute to best practice. Our export markets need to grow!”

But Vincent, you’re relaunching a magazine in a recession—are you crazy? “Yes, of course. Actually all the best magazines were launched in recessions: Time, Fortune, Life, Wired, SportsIllustrated and many more. Recessions build resilience.”

Power to us Kiwi battlers. NZ Marketing magazine. Tasty reading. Out now.

Subscribe here

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit