Sevens stars get tricky off the field to mark ASB sponsorship

  • Advertising
  • May 20, 2016
  • StopPress Team
Sevens stars get tricky off the field to mark ASB sponsorship

ASB is celebrating its sponsorship of the New Zealand Sevens with a little bit of magic by American vine superstar Zach King and Saatchi & Saatchi.

A series of three spots sees All Blacks Sevens, Liam Messam, DJ Forbes and Sam Dickson, and New Zealand Women’s Sevens, Sarah Goss, Huriana Manuel and Tyla Nathan-Wong, pull some tricky moves off the field to depict the speed of the game.

The boys are seen shooting sunglasses out of a phone and turning a ball into a watermelon while the girls blow up rugby balls at the touch of a hand.

ASB executive general manager marketing and communications Roger Beaumont says he hopes the fun videos will help to boost the sport’s profile in what is set to be a huge year for the code.

“Interest in the Sevens is growing around the globe, and we’re proud to be backing our teams as they go all the way. Through ASB’s partnership with New Zealand Rugby, it has been our goal to provide New Zealand Sevens players with an opportunity to put the sport and our incredible players on display.”

King has an extensive following on social media, with his videos on social network Vine being viewed more than one billion times, and Beaumont says ASB admires the creativity and humour that goes into his work.

He has graced the couches of Ellen, The Today Sow, CNN, and Fox News and is best known for his 'Jedi Kittens' video.

He has also recently graced Kiwi TV screens in a a series of spots for Tic Tac. 

It’s hoped everyone, not just rugby fans, will enjoy the videos King created for the campaign.

Saatchi & Saatchi executive creative director Corey Chalmers says it was fun working with Zach and the All Blacks Sevens teams, for another “typically-ASB take” on sponsorship.

“As always, I love that ASB embraces the ambition of working with fantastic young talent such as Zach, who’s not only a Vine superstar but also gave us a fresh, unexpected way to create memorable work – for a bank.”

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Diversity and inclusion in action: Why Spark gets behind the Pride community

  • Media
  • February 21, 2019
  • Sarah Williams
Diversity and inclusion in action: Why Spark gets behind the Pride community

One of Aotearoa's biggest companies, Spark, is a firm supporter of the LGBTQI+ community through its annual Pride advertising campaigns, its partnership with charity OUTline, and its diversity and inclusion values within the company. Head of brand at Spark New Zealand Sarah Williams explains why the company chose to champion this social issue, how these campaigns attract both the loudest praise and the greatest vilification from New Zealanders, and why that it makes it the most important cause the company champions.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit