Search and rescue: Kiwi developers hack out a simple SEO solution

  • Digital
  • September 20, 2010
  • StopPress Team
Search and rescue: Kiwi developers hack out a simple SEO solution

A group from New Zealand cloud software developer Genesis Interactive claim to have come up with a "possible world first", a tool called Comet SEO that aims to simplify the search engine optimisation (SEO) process for Kiwi companies.

Created by seven developers and two support staff in "a 12 hour ‘hackathon’ in downtown Auckland" over the weekend, Comet SEO aims to speed up and decrease the cost of the process for businesses by using social media, search engines and user-generated content to drive qualified traffic to a company’s website. And early indications are that it has struck a cord, with 35 new customers signing up for it over the weekend.

“As far as we are aware, nobody else has developed this kind of application and certainly not during a marathon overnight session,” says Genesis Interactive’s chief executive Manas Kumar.

Of course, SEO is a fairly mysterious, misunderstood and often ignored online marketing realm. Yet with six billion people and approximately 8.9 billion web pages to navigate, it's becoming increasingly important.

“SEO represents this complex, arcane art to most people," says Kumar. "In fact, it’s really about taking a number of common sense actions which will almost certainly increase a company’s chance of being found online. For example, once a website goes live it can take Google up to 90 days to find and index it. Comet SEO creates a standards compliant site map that helps Google and other search engines index the site in little more than a week."

In today’s hyper-connected world, it’s no longer just about finding new customers, it is also about being found, he says.

"Previously companies had to rely on expensive consultants or lots of hard work to achieve that. With Comet SEO we’ve simplified search engine optimisation to the point where any website owner, regardless of their technical knowledge and understanding of how search engines work, can implement simple things to get the best out of their search engine rankings."

And if all this talk of SEO is getting you a bit hot under the collar, be sure to check out the SEO challenge.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Is consolidation the way of the future?

  • Advertising
  • January 18, 2019
  • Caitlin Salter
Is consolidation the way of the future?

The tail end of 2018 brought with it some major announcements between media companies and the booming out-of-home market. Nearly two months since NZME and Go Media enacted their partnership and MediaWorks and QMS Media announced their proposed merger, we have a chat with media agencies to see whether the latest developments are a sign of things to come.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit