Sealy campaign looks for sleepy ambassadors

  • Marketing
  • July 26, 2013
  • StopPress Team
Sealy campaign looks for sleepy ambassadors

Most people can think of a lot of things they’d rather do than hear people talk about how good their night sleep was, but bed manufacturers Sealy Posturepedic want exactly that. And they’re willing to pay handsomely for it.

In a marketing campaign to promote their latest bed, Sealy is searching for a ‘sleep ambassador’. The winning candidate will spend September dozing in their newest Posturepedic bed (with Wallace Cotton linen), while browsing on their new iPad and resting comfortably in the knowledge their time is worth $100 a night.

Nine finalists will be selected by a judging panel, from which an ultimate winner will be selected by public vote. After that, the winner will keep a sleep journal during September, provide product feedback and blog about their experience.

If you’re a champion sleeper, and no doubt that’s a lot of you, enter on Sealy’s website before August 12. 

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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