…Media Design School students win thing; a magical mystery store opens its doors in Auckland’s High St; The Documentary Channel is no more; social buying site GrabOne celebrates a milestone; the hunt is on for New Zealand’s Next Top Bookshelf; African adventurers and other charities look for assistance; Air New Zealand’s Christmas auction kicks off; ex-Fonterra boss Roger Boyd launches the ‘beverage of the well-travelled’; InComm arrives in Australasia; 2Degrees, now in 3Dimensions; NZ Post gives everyone a hurry up; and marvel at the glamour of the IAB/Facebook Xmas party.
It’s a wrap
Media Design School creative advertising students Sophie Burton (art director) and Po Tanner (copywriter) have won the Express Safe Sex comp for 2010. Their campaign, titled ‘It’s not a Gift unless you Wrap It’ was targeted at young gay men and advocates the use of condoms as part of the safe sex message. The campaign turns magazine ads into three different types of candy-coloured gift wrapping paper, printed with risqué yet thought-provoking images.
Course leader Kate Humphries says the idea is to deliver the safe sex message in a way that’s sexual and playful, so their target audience can relate to it, but also to make it empowering at the same time.
“The team based their idea on the insight that these young guys are at the stage of their lives when they want to experiment and play around a bit.”
The team’s prize package includes having their ad campaign published in Express magazine and an Adobe Creative Suite 5 Design Premium.
Media Design School students Jules Ferrier (art director) and Jennie Liddel (copywriter) made the finals with ‘Facebook poked’, which used the ‘poke’ function of the social media site to illustrate how easy it is for HIV to spread.
Ding dong merrily on High
Aucklanders have a great new opportunity to get lucky and help those less fortunate this festive season with the Lucky Christmas Shop, a unique lucky dip style shopping experience where 100 percent of the proceeds go to the Auckland City Mission.
The High St. Guild, a collective of retailers, bars, restaurants and hoteliers dedicated to promoting the culture and heritage of the district, is behind the initiative, which opened yesterday. It has transformed the basement of the former The Box nightclub at 33 High Street into an “enchanted forest promising the sights, smells and sounds to transport shoppers from the hectic hustle and bustle of Christmas shopping”.
Some of New Zealand’s top fashion houses and retailers from the High Street district, including founding High St. Guild members Workshop, Zambesi, Hotel deBrett, Cassette #9, Pauanesia and Rakinos, have donated a wide range of mystery gifts to the store. Shoppers can choose beautifully-wrapped gifts ranging from $20 to $100 – and all are guaranteed to truly exceed expectations.
“Lucky shoppers can get their hands on some spectacular surprise gifts, such as first-class accommodation from Hotel deBrett and Metropolis, driver training experiences courtesy of BMW and Tom Ford spectacles from Mortimer Hirst,” says Workshop’s Chris Cherry. “Plus there is incredible fashion from some of New Zealand’s greatest design houses including Zambesi, Crane Bros, Working Style, Karen Walker, Kate Sylvester and Helen Cherry.”
The High St. Lucky Christmas Shop is the first of several activities planned by the High St. Guild to excite Aucklanders’ passion for the High Street District. More will be revealed throughout the summer.
“The High St. Guild has been created to reignite Aucklanders’ passion for High Street. We want to celebrate the joys of living and working in the inner city and promote High Street as not only the ultimate shopping district but as the social and cultural heart of Auckland,” Cherry says.
Like Newmarket, Auckland’s inner city is trying to up its street cred—literally—and CBD lovers Heart of the City recently appointed Toot Group as the ad agency to help do it.
BBC Worldwide will be re-launching New Zealand’s Documentary Channel as BBC Knowledge next year, adding to its two other channels on the SKY platform, BBC World News and UKTV. BBC Knowledge is already a successful channel in more than a dozen territories around the world and features quality content presented by talented and passionate experts such as Louis Theroux, Paul Merton, Bruce Parry, Michael Palin and Ray Mears.
“Creating a tailored factual offering specifically for New Zealand tastes and preferences is at the very core of our content strategy. BBC Knowledge will have local flavour and local relevance,” says Tony Iffland, BBC Worldwide Australia’s general manager. “We look forward to engaging with the local production sector to discuss content acquisition and other opportunities to bring New Zealand content to New Zealand audiences. With three channels now in the market, this is a brilliant opportunity to showcase the diversity and depth of our content.”
Richard Driver, the owner of the Documentary Channel, says it’s been a difficult decision to sell the channel he established and cultivated to its present level of success, but he’s sure BBC Worldwide will build on its achievements and audiences.
“BBC Knowledge has so much in common with the Documentary Channel: they are both the homes of challenging, trustworthy content that is as entertaining as it is informative,” he says.
The channel will build on the success of UKTV, the country’s most popular general entertainment subscription channel, and of BBC World News. BBC Worldwide’s distribution business continues to work closely with New Zealand networks to provide access to award-winning content across all genres. Its other established businesses in New Zealand extend across digital, live events, magazines and DVD publishing.
It’s a deal
The social buying phenomenon has been one of the year’s biggest retail trends and there was plenty of hooplah over the wheeling and dealing going on between Google and Groupon. New Zealand hasn’t been spared and a range of daily deal sites have popped up in recent times. But it seems there’s still room in the market because GrabOne, a joint venture between Shane Bradley and APN News and Media, is trumpeting the fact that it has saved New Zealanders over $10 million since its launch in July.
Since the first offer of $4 tickets to Event Cinemas in Auckland on 7 July, GrabOne has brought Kiwis over 1300 different entertainment, wining and dining, travel and beauty experiences across the 13 regions it serves in New Zealand. And, as of last week, 364,565 coupons had been purchased for 1050 different businesses
“In our first week of operation our customers benefited from $225,000 of savings,” says Bradley, GrabOne chief executive and founder, as well as the man behind Finda and Sella. “To have reached the $10 million mark in five months is exceptional. Definitely beyond our expectations. The GrabOne model ensures that everyone wins. Our customers get outstanding deals on experiences and services while local businesses grow their existing clientele. It’s commonly known that it can be a real challenge for businesses to acquire new customers. We’re encouraging Kiwis to get out there and experience local companies at a minimum investment.”
But wait there’s more! GrabOne Brisbane has just gone live, as has GrabOne Bottle, a partnership with Direct Wines that, like some of the other daily deal sites, brings New Zealanders daily wine savings. Since launching, GrabOne has employed on average two new staff per week, bringing the initial team of five part-time staff to a crew of 40. It also has over 60,000 Facebook fans.
“This competition is a bit of fun, but also an opportunity to really appreciate the beauty that a whole lot of books carefully placed, cunningly coerced or simply shoved into a bookshelf can be,” says Lincoln Gould, chief executive of Booksellers NZ. “Whether it’s the way in which the books have been arranged, the shape of the bookcase itself, or simply the selection of books contained, bookcases are always inspiring, and tell a fascinating story all of their own. They’re so much more than just a rambling collection of books gifted, bought, borrowed or loaned.”
The competition coincides with the current Booksellers Tokens campaign featuring bookshelves that have been cleverly arranged to spell out famous literary quotes.
All entries (email them in here) will be posted on the Booksellers Flickr site and judged by an expert panel of New Zealand booksellers. The winner will receive a $500 Booksellers Token before Christmas. Entries close December 12.
There are plenty of worthy charities looking for sponsorship. But here’s one you generous philanthropists might want to think about supporting, not only because the main protagonist gave one of his filthy dreadlocks to Paul Henry as a gift when he was interviewed on Breakfast, but because he and his two associates are biking un-aided 5000km through Africa in order to get a container load of old bikes to a village. Plus, the promo video features the glorious musical stylings of Bert Kaempfert.Vimeo Video
And while you’re at it, check out www.freedomfridaysfundraiser.com, where you can buy one hour’s freedom from emails, phones or computers to fight against slavery.
Lights, camera, auction
Air New Zealand’s ‘Kids at Christmas charity auction’ kicked off this week and, by offering a range of ‘money can’t buy’ items, as well as hundreds of thousands of dollars worth of airfares, accommodation and travel packages, it’s aiming to raise more than $400,000 for Kidney Kids, StarJam, Kids restore New Zealand, The Hearing House and Heart Children New Zealand.
“This is the fifth year that the charity auction has run, with over $1.6 million being raised for the children’s charities over the past four years,” says Mike Tod, general manager marketing and communications.
There are over 100 items in the auction for people to bid on and all items have a $1 reserve. The auction runs until 15 December.
“There will be an item in the auction to suit everyone’s taste, from afternoon tea with Prime Minister John Key, to seeing New Zealand from the cockpit of a Boeing 737,” says Tod.
Visit the Sella website www.sella.co.nz to see all of the items listed and to start making your bids. And if you’re looking for the perfect gift for that special nerd, why not give the gift of naming rights. Finding a holiday gift that’s unique and useful (to say nothing of potentially profitable) is no easy task. Problem solved.
It’s basically Powerade for long-haul travellers and 1ABOVE, a new product designed solely for consumption during air travel, is hoping to find a gap in the enormous travel market.
The creator of 1ABOVE, Roger Boyd, says it aims to improve the flying experience for international travellers by putting “your body in the best condition to cope with the physiological demands of flying and issues such as jet-lag, fatigue, the break down of the mucus defence, and DVT”. As the slogan says: “It’s the beverage of the well-travelled”.
“Dehydration alone causes depressed mood, fatigue and a narrowing of the blood vessels, both things you don’t want on a flight or at the beginning of a trip,” Boyd says. “If you don’t look after yourself flying can take it out of you but the well-travelled know that they can take control of the situation by making sure that they stay properly hydrated and get the right nutrients into their system when flying.”has a strong track record in developing FMCG products, having worked on and rolled out numerous global brands, including Anlene, the world’s largest osteoporosis focused dairy brand. He was also the man responsible for combining chocolate and cheese for the Taiwanese market.
It took four years of research and development and it may seem like a niche product, but Boyd says around 800 million people travel internationally on planes every year, so the potential market is enormous.
“To put that another way, every 48 hours the entire population of New Zealand jumps on a flight to another country,” he says.
From designing a bottle with a clip that allows easy storage on your carry-on or in the seat pocket of a plane, to creating a formulation that was refreshing and contained all the right ingredients but wasn’t loaded with sugar, to developing a retail model that sells the product by the distance being traveled, Boyd says every detail has been thought through with a clear focus on the flight occasion.
“With 1ABOVE being part of the new terminal development that’s just being finished and the Rugby World Cup bringing increased numbers of travelers to New Zealand next year there couldn’t be a better place or time to launch.”
- It’s available for $6.50 for 1L from Auckland International Airport departure lounge.
It generated US$10 billion in pre-paid retail sales in 2009 and has more than 225,000 retail doors around the globe. And now InComm, an “industry leading marketer, distributor and technology innovator of stored-value gift and prepaid products”, is opening its doors in Australia and New Zealand.
“The prepaid digital gaming industry is rapidly developing in Australia and New Zealand, creating huge potential for InComm and our partners to continue our global expansion,” said Brian Parlotto, InComm’s senior vice president of consumer products and international. “Our prepaid solutions will allow for simple and secure product redemption, making the purchase and buyer experience easier than ever before for millions of prospective consumers … By partnering with InComm, retailers can create new revenue streams for the most appealing products in the industry. The company’s patented technology solutions, best-in-class category management expertise and award-winning vendor service helps to produce exceptional results for its retail partners.”
InComm will set up Australia/New Zealand headquarters in Melbourne, adding to its roster of global offices in locations including British Columbia, Japan, Mexico, Puerto Rico, the United Kingdom and the U.S.
3D cinema had been rapidly embraced by New Zealand moviegoers and advertisers are also starting to capitalise on the unique benefits of this hugely exciting opportunity for brands, with 2Degrees’ Christmas Bauble ad launching in 3D at cinemas around the country this month.
“It nearly took my eye out it was that good,” says Andy Blood, creative director at TBWA. “The fact we didn’t shoot with 3D in mind, the results were so amazing. It’s astonishing what Park Road were able to do.”
In the last 12 months there has been a huge growth in the number of 3D screens, with five of the year’s top ten movies released in 3D. And Val Morgan’s James Hart says there is a diverse range of 3D movies being released over the next few weeks, including Megamind, The Chronicles of Narnia: Voyage of the Dawn Treader, Gulliver’s Travels, Tangled, and Yogi Bear, alongside Tron: Legacy, The Green Hornet, and Sanctum for the adults.
“Now is the perfect time to capitalise on the 3D cinema boom. 3D commercials automatically receive premium pre-show positioning and existing ads can be cost effectively converted to 3D with excellent results.”
NZ Post is reminding businesses that Monday 13 December is the cut-off date to make sure your Christmas Cards arrive in time for 2010. And if your card-writing hand is getting cramped, head to NZ Post’s Send A Card website and let some robots do it instead.
You can personalise your company Christmas cards by uploading an image of your choice or choosing one of the many festive templates available. It’s usually $3.99 per card. But you can get a $1 discount per card by entering in the promo code HOHO10 up until 24/12.
Get your gaze on
No harm in a little bit of harmless voyeurism to finish things off. So fill your nosey boots with three whole sections (Arrivals; Candid shots and Group pix) of photos from the IAB/Facebook Xmas Party.