Samsung takes a trip down memory lane to pick up the February Ad Impact award

The new Samsung S7 is set to be a success if Samsung’s advertising is anything to go by, with ‘The next galaxy’ ad taking out the February Colmar Brunton Ad Impact award.

The ad follows Samsung’s product evolution, emphasising achievements such as the first 3G call from Everest and being responsible for the world’s first watch phone. Colmar Brunton says the ad leaves consumers wondering what will be next.

According to the release, ‘The next galaxy’ was found to be highly engaging and elicited an emotional response from viewers as they watched Samsung’s journey which consumers have been apart of.

In addition, it said the story was easy to understand and both relative and credible to viewers, helping to make it a truly memorable ad.

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