Saatchi & Saatchi Sydney's virtual meritocracy

  • Advertising
  • October 23, 2012
  • StopPress Team
Saatchi & Saatchi Sydney's virtual meritocracy

Keen to get your foot in the door at Saatchi & Saatchi Sydney? As any young creative knows, one of the biggest challenges is cracking that door open. But aspiring creatives can now go inside the Sydney branch after it claimed to be the first agency in the world to team up with Google to create Saatchi Street View. 

Head into the virtual agency, search for and respond to a hidden brief, and those with the best ideas get a chance to win an internship at the Sydney agency.

“We’re always on the lookout for great talent and now together with Google, we can look even further,” says executive creative director Damon Stapleton. “We’ve literally opened a brief up to the whole world.”

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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