Let the panting begin: ten Kiwis get ready to 'run down' their home loan rates at the ASB Auckland Marathon

  • Advertising
  • October 29, 2015
  • StopPress Team
Let the panting begin: ten Kiwis get ready to 'run down' their home loan rates at the ASB Auckland Marathon

ASB previously put its clients to work by getting them to accumulate as many likes as possible in return for lower mortgage rates. And for its latest campaign, the bank is again giving some of its Kiwis control of how low their interest rates might go—but this time they have to sweat for it.

As part of ASB's 'Run Down Your Rate' competition, ten lucky Kiwis, selected through a random prize draw, will be able to run down their interest rates during the ASB Auckland Marathon.

The runners' interest rates will be determined by how quickly they run, with the finishing time being converted into their two-year fixed ASB homeloan interest rate (for example, and finish time of three hours and 25 minutes would be a 3.25 percent rate).

Run Down Your Rate

"On the day, everything has to fall into place." Cheer on our Run Down Your Rate marathoners in the Auckland Marathon this Sunday! www.asb.co.nz/rundownyourrate

Posted by ASB Bank on Tuesday, 27 October 2015

The ten runners are currently listed on ASB's 'Run Down Your Rate' webpage, and each has set a target time, with fastest listed at two hours and 48 minutes. 


The winners can gift the the home loan to a friend or use it for themselves.

ASB's special interest rates vary between 4.35 percent and 5.09 percent, while its standard rates lie between 7.00 percent and 4.65 percent—which in turn means that all of the runners in contention are in with a shot of getting a rate lower than any advertised on the website, provided that they meet their targets.

Each of the runners chosen have trained hard for the event, and fans (mostly family members) have been follow their progress online through the ASB website. 

And while copious panting and physical exhaustion is to be expected during a marathon, let's just hope none of the runners push as hard as a Sacramento woman who died of water intoxication in an attempt to win a radio competition in 2007.   


Creative Agency: Saatchi & Saatchi
Executive Creative Director: Corey Chalmers
Executive Creative Director: Guy Roberts
Creative: Charlie Godinet
Creative: Antony Wilson
Senior Designer: Rob Flynn
Director of Strategy: Murray Streets
Senior Digital Strategist: Ian Hulme
Producer: Joshua Forsman
Animator: Tomas Cottle
Business Director: Teresa Davis
Senior Account Director: Michael Wood
Account Director: Campbell McLean
Account Manager: Vinay Naran

Director: Nick Burridge
Producer: Sam McCauley
Toybox: Production Company
PR Shop – Account Director: Lindsay Stanley
PR Shop – Account Manager: Tom Frankish

Client    ASB
General Manager Marketing :Shane Evans
Head of Community & Sponsorship: Mark Graham 
Sponsorship Manager: Mike Wooten
Assistant Marketing Manager: Emily Harder
Brand Manager: Emma Lynch

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The case for collaboration: Garage Project talks partnerships from production to promotion

  • advertsing
  • September 20, 2019
  • Courtney Devereux
The case for collaboration: Garage Project talks partnerships from production to promotion

Collaborations provide more than just a new product, it provides an opportunity for two brands to leverage each other's audiences and learn new ways of promoting. We spoke with Pete Gillespie, co-founder of Garage Project as to why he thinks partnerships are key to keeping the energy alive when creating new campaigns.

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