Entries are now open for the NZ Marketing Association’s RSVP and Nexus Awards.
The RSVP Awards recognise excellence and innovation in marketing campaigns that stimulate conversation, ask for a response or prompt some deeper brand involvement that leads to a sale or other measurable change in behaviour.
Nexus Awards recognise excellence in creating the foundations on which response-driven campaigns are built.
There are around 30 award categories, including these additions for 2009:
Best Use of Email/eCRM
Best Use of Emerging Media
Best Use of Moving Images
Best Use of Search Engine Marketing
The NZMA has set up a special website, www.responseiseverything.co.nz, for all the info you need. Enter the online Dojo to be enlightened with tips and insights on how to make the judges love your work. Entries close Friday 23 October.
The tail end of 2018 brought with it some major announcements between media companies and the booming out-of-home market. Nearly two months since NZME and Go Media enacted their partnership and MediaWorks and QMS Media announced their proposed merger, we have a chat with media agencies to see whether the latest developments are a sign of things to come.