Robots and driverless cars: Toyota shares its belief in a brighter future

  • Advertising
  • March 7, 2017
  • StopPress Team
Robots and driverless cars: Toyota shares its belief in a brighter future

Toyota and Saatchi & Saatchi have taken a look into the future to see how far humans and technology have come—but it's not far enough according to the featured grandad.

The cheeky 75-second spot features an optimistic young girl named Billie and her grandad, who’s celebrating his 70th birthday. While he reflects on the innovations from within his lifetime and expresses disappointment that there are no flying cars nor a way to insert knowledge into our brains, Billie points out how humans have still come a long way. She points out the robot vacuum cleaning the floor and cars that plug in and tell its drivers where to go.

The new campaign is part of the enduring ‘Believe’ brand platform, which has been expressing the organisation’s values to stakeholders and customers since 2009.

General manager of used vehicles and marketing Andrew Davis says the campaign further evolves Believe to be more future thinking, and the playful dynamic between Billie and her grandad provides the perfect environment.

Joint executive creative director Corey Chalmers says it was tasked with bringing the Believe principles to life in a “typically Toyota way – through character, story, charm and magic moments”.

“The new campaign is designed to show how Toyota’s beliefs are reflected in everyday Kiwi life, through the endearing characters of Billie and grandad,” he says.

The campaign launched on Sunday night with further instalments to follow over the next couple of months.

It follows Toyota’s return to the screen earlier this year after social media outrage forced Toyota to pull its Hilux Ad over the depiction of animals embracing hunters for an opportunity to be carried away on a vehicle.

In the same way this latest spot explores a relationship, Toyota's 'Good Chat' video examined a man supporting his friend by taking him for a drive in a Hilux.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

OMD launches South Island presence

  • Advertising
  • January 23, 2019
  • StopPress Team
OMD launches South Island presence

OMD now has a southern office, after acquiring the largest media agency in the South Island, ImMediate.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit