Weta Workshop has appointed Republik Auckland to manage the digital media strategy, planning and buying for its consumer products business across local and international markets.
This is the first official agency appointment by Weta Workshop.
The agency will be working with the consumer products business that brings the movie worlds of Weta Workshop to life through the production of authentic figurines and collectables.
Its marketing and communications manager, Lisa Birchall, says the company has clearly built a solid foundation for the consumer products business, but it’s ready to step it up a gear across its global markets.
“It’s important that we have an agency that understands our business,” she says about Republik.
“Their passion and enthusiasm for our business, combined with their depth of experience in the gaming and interactive entertainment industries, meant they really connected and understood the challenges we face marketing our product portfolio across our global audience base. Their approach was innovative, thorough and well thought through, and they’re a really great team to work with.”
Republik director Paul McNamara adds that to say it’s an exciting appointment for the agency would be a definite understatement.
“The entire team is stoked, and we’re extremely proud to have Weta Workshop officially on our books. We’ve hit the ground running, having already been briefed on six separate product campaigns. This appointment continues the positive momentum we’ve been enjoying over the past 12 months.”