Ready, steady, RedYeti

  • Advertising
  • May 23, 2011
  • StopPress Team
Ready, steady, RedYeti

It's tough out there in production land at the moment. But there's a new boy on the block and it's name is RedYeti.  

Based in Auckland and specialising in commercials for broadcast and online, music promo, TV production and film, the company (so named because yetis are legendary, magical creatures of wonder but are quite hard to track down, unless they're painted red) has been established by Karl Lear and Alex Lawson, who bring over 20 years combined advertising and filming experience both in New Zealand and the UK.

Lear, in house director and co-owner, comes to RedYeti from Pangaea Television in the UK, the Exeter-based production company he founded in 2000. After ten successful years he decided to immigrate with his family to New Zealand. An award winning UK commercials and digital director, Lear has strong credentials from his work on Mini UK, The Everyman Foundation, Johnson & Johnson, Lexus and with leading digital agency Profero, among others (check out some of the work here and the pair's entry into the recent Moby competition 'Hello, Future'.

“Getting the most out of every client’s budget is a fantastic feeling, and seeing the client’s appreciation of the final product is what I work for,” says Lear. “Whether it’s working on a major brand commercial at one end of the scale, or shooting an up and coming band’s music promo at the other, getting the client a premium result and experience is what we’re all about here.”

Lawson brings experience in advertising agencies and sales management, both in the UK and New Zealand, and has worked with blue chip and small level clients from both an agency and a sales perspective.

“Budget shouldn’t restrict your possibilities” says Lawson. "With careful planning, innovative thinking and today’s technology every client can achieve a million dollar result on a manageable expenditure, and at RedYeti we can show you how."


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