NZME and Go Media have entered a sales partnership that will see the out-of-home company’s media solutions be included in the media company's multi-platform offering.
For NZME, the partnership means its suite now includes radio, print, digital and Go Media’s portfolio of more than 1,100 out-of-home placement opportunities in New Zealand. NZME chief commercial officer Matt Headland says the partnership will drive broader reach in a number of key markets such as Auckland, Wellington and Christchurch.
“This collaborative partnership will not only deliver a one-stop, multi-platform client media buying solution, it will complement and enhance the growing NZME media stable. There isn’t any other media buying point in New Zealand where you secure a print, radio, digital and OOH media campaign as a single transaction.”
The addition of out-of-home to its offer follows NZME’s quest to merge with Stuff. After applying to amalgamate in 2015, the two media companies have faced a number of roadblocks, with The Court of Appeal’s rejection in September the latest.
It’s since been announced NZME has called it quits on the merger attempts.
Go Media is also operating in an industry that’s no stranger to mergers. Across the Tasman, recent months have seen Ooh Media purchase Adshel and JCDecaux purchase APN Outdoor, resulting in two out-of-home giants hitting the market next year.
With Go Media being an independently owned out-of-home company, general manager Simon Teagle says it understands the value small to medium-sized business place on dealing with likeminded businesses that understand the area and locals.
He adds instead of scaling up its own sales team, it sought a partnership that offered local representation with established connections and local knowledge.
Earlier this year, StopPress spoke with Teagle about Go Media’s expanding network, that most recently has been boosted by the acquisition of the Wellington Metlink bus contract and fitting Nelson Airport with digital media outlets.
He compared it’s growing digital portfolio to an “arms race” as out-of-home companies are putting the pedal to the metal to develop their offerings.
- Read the interview with Go Media's Simon Teagle here.
Go Media's latest partnership with NZME is effective from 19 November, with phase one seeing NZME sales teams in Auckland, Wellington, Christchurch and Hamilton represent Go Media with its direct client base.
Advertisers represented by media agencies will continue to work with their existing NZME and Go Media sales representatives.