QMS NZ accelerates digital-first strategy with 19 new Auckland sites

  • Advertising
  • October 15, 2018
  • StopPress Team
QMS NZ accelerates digital-first strategy with 19 new Auckland sites

QMS NZ has announced an exclusive long-term strategic partnership with iSEE Digital, marking a significant step change in the New Zealand digital out-of-home landscape. The initiative introduces a further 21 digital roadside billboards to QMS NZ's existing quality digital network, with 19 sites located across Auckland, as well as extended coverage in Rotorua and Whangarei. 

The billboards are prominently positioned on busy major arterials north, west and south of the CBD to reach localised urban audiences as well as rush hour commuters. With these urban arterials experiencing consistent, heavy traffic delivering high DTV's, there is also increased audience engagement due to slow-moving traffic at peak times. 

QMS NZ chief executive Mike Porter says this is a transformational step not only for QMS NZ but for the broader New Zealand out-of-home industry.

"[It] enables us to meet increasing advertiser demand for high quality, high performing digital outdoor. Together, with our existing market leading large format digital portfolio, we now deliver a unique and improved high impact network encompassing reach, frequency and unrivalled audience impact.

"Our multi-format digital platform now extends across all of Auckland, delivering true broadcast capability and capturing key additional coverage in the North Shore and across Greater Auckland."

QMS NZ will continue to invest in the expansion of its digital portfolio, he says.

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Is consolidation the way of the future?

  • Advertising
  • January 18, 2019
  • Caitlin Salter
Is consolidation the way of the future?

The tail end of 2018 brought with it some major announcements between media companies and the booming out-of-home market. Nearly two months since NZME and Go Media enacted their partnership and MediaWorks and QMS Media announced their proposed merger, we have a chat with media agencies to see whether the latest developments are a sign of things to come.

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