QMS NZ has announced an exclusive long-term strategic partnership with iSEE Digital, marking a significant step change in the New Zealand digital out-of-home landscape. The initiative introduces a further 21 digital roadside billboards to QMS NZ's existing quality digital network, with 19 sites located across Auckland, as well as extended coverage in Rotorua and Whangarei.
The billboards are prominently positioned on busy major arterials north, west and south of the CBD to reach localised urban audiences as well as rush hour commuters. With these urban arterials experiencing consistent, heavy traffic delivering high DTV's, there is also increased audience engagement due to slow-moving traffic at peak times.
QMS NZ chief executive Mike Porter says this is a transformational step not only for QMS NZ but for the broader New Zealand out-of-home industry.
"[It] enables us to meet increasing advertiser demand for high quality, high performing digital outdoor. Together, with our existing market leading large format digital portfolio, we now deliver a unique and improved high impact network encompassing reach, frequency and unrivalled audience impact.
"Our multi-format digital platform now extends across all of Auckland, delivering true broadcast capability and capturing key additional coverage in the North Shore and across Greater Auckland."
QMS NZ will continue to invest in the expansion of its digital portfolio, he says.