Purina and Assignment Group seed dog vs. cat conflict

  • Marketing
  • June 13, 2014
  • StopPress Team
Purina and Assignment Group seed dog vs. cat conflict

The dog vs. cat debate is a classic, right up there with Ford vs. Holden, north vs. south and science vs. religion. And Purina is asking Kiwis pet owners to take sides. 

The campaign was created by Assignment Group (which recently launched another piece of dog vs. cat related work for Tux), and is aimed at drawing attention to the Purina One Boot Camp, which asks Kiwi pet owners to feed their cats and dogs Purina One exclusively for 30 days. Anyone who signs up will receive a free bag to get them started. 

The video featuring cat man Mahe Drysdale and dog lover Temepara Bailey sit on a microsite that allows users to sign up, see other pets and interact through social channels. And so far Team Cat has the lead 778 to 664.  

Speaking of cats vs. dogs, here are some YouTube videos, including a few from O2's awesome Be More Dog campaign. 

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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