Publicis Groupe has announced the appointment of Michael Rebelo as chief executive officer for Australia and New Zealand.
Rebelo started his career at Saatchi & Saatchi Sydney in 1997 and has held various agency leadership roles in Vietnam, New Zealand, Singapore, London and Australia across the Saatchi & Saatchi network.
In 2017, he was appointed as chief executive Publicis Communications in Australia and New Zealand. In his latest role, which is newly created, Rebelo's responsibilities include driving greater integration across the Groupe's capabilities to transform its relationship with existing clients and win the trust of new ones; to cultivate and attract the best talents across the Groupe's agencies and disciplines; and improving its resources management across disciplines and solutions.
He will be supported by solution hub leadership John Preston (chairman of Publicis Media) and Sarah Adam-Gedge (managing director at Publicis.Sapient).
Loris Nold, Publicis Groupe CEO, Asia Pacific, Middle East and Africa says he has partnered with Rebelo for years and is confident he will successfully drive the Groupe across the two markets.
"Our strategy relies on two very important pillars: a solution-led approach and a country-led approach. This is to ensure that we accelerate on our global game changers while driving acceleration at a country level."
In addition to Rebelo's appointment, Matt James has been appointed as global brand president, Zenith.
Rebelo says he is thrilled to be taking on the role.
"The Groupe leadership team and our agency leaders have created a genuine rhythm across the organisation when it comes to applying the 'Power of One' principles to clients, people and opportunities. We have set good foundations in Australia and New Zealand. There's still more hard work ahead of us, but the possibilities we've been creating and will continue to create four our clients and agencies is currently unmatched in the market."