After its inception in the US 13 years ago, iProspect launches in New Zealand. The company claims to be the ‘Original® Search Engine Marketing Firm’ that pioneered the practice of search engine optimisation and analysing online click-through data to increase ROI.
iProspect NZ is the company’s 21st global office, and certainly hikes up its presence in the Asia Pacific region. A big plus for iProspect clients is that local market knowledge can be utilised with search marketing experience, data and tools from major markets around the world.
Head of iProspect NZ is Ryf Quail, current digital director of Carat New Zealand. Joining him is Carat strategist Ivan Atkins, who has just returned from attending the iProspect University in Hong Kong. That's right, these guys are serious swots.
The tail end of 2018 brought with it some major announcements between media companies and the booming out-of-home market. Nearly two months since NZME and Go Media enacted their partnership and MediaWorks and QMS Media announced their proposed merger, we have a chat with media agencies to see whether the latest developments are a sign of things to come.