As Bonnie Prince Willy jaunts around New Zealand on his regal tour with around 60 foreign journalists capturing his every forced smile and hoping he’ll spill tomato sauce on his suit at the upcoming governmental barbecue, much has been written about the value to ‘brand New Zealand’ in terms of the positive exposure his jet-lag infused trip will generate.
Speaking of international exposure, let us take you back into the mists of time so you can to feast your eyes on some old New Zealand tourism ads, one of which is particularly creepy, both because of the extended male gazes and the scary, cult-like voice at the end that exclaims: “Go there. Now.”
