New Zealand-owned electricity retailer Prime Energy has taken to the streets with a new out-of-home campaign via Hello.
Prime Energy was founded in 2010 as a boutique business-to-business electricity and gas retailer to challenge a market dominated by large corporate players.
The new out-of-home campaign, which is rolling out on LUMO screens throughout the country, takes aim at the big energy companies – and compares what "they do wrong" with what Prime Energy "does right".
Hello creative director Damon O'Leary says the idea behind the campaign fits perfectly with Prime Energy's business model.
"We've worked closely with Michael, Neil and the team, they are genuinely different from their competitors and we're privileged to play a role in their next stage of growth."
Prime Energy director Michael Skates says it was the right time for the company to assert itself against the big players in the market.
"We are leaner, we're smarter and we offer more tailored solutions for businesses throughout the country. We're committed to personal service, business-centric thinking and environmental leadership."
Prime Energy doesn't send its profits offshore and is 100 percent locally owned and returns are reinvested in exploring new technology and more effective processes. A significant amount of profits has been dedicated to Prime's carbon zero offering, due to launch in the coming months.
Prime Energy general manager Neil Brumfit says the company's grid customers include Britomart Group, Giltrap Group, Ray White, Sals and Turners, and their customers want genuine business nous.
"They want to know we understand their challenges, their nuances and their business down to the bottom line. We offer our partners innovative, tailored business solutions and plans to suit their ever-changing needs."