Next week PR, experiential and social professionals will be gathering with their clients for the inaugural PREScom Awards, and it’s Spark PR & Activate, Copper Brand Experiences and Fuse leading the finalists.
The PREScom Awards have been designed to fill a gap, with a programme solely for PR, experiential and social media agencies to support.
Awards categories include Best Use of Media Relations, Best Sponsorship or Media Partnership, Best Use of Social Media and Best Experiential or Event.
PREScom chair Mark Pickering says it wanted to see the entire industry get behind it and make it its own, and the calibre of entries this year will do just that.
Paul Head adds in an increasingly cluttered media environment, these disciplines have the potential to cut through with campaigns that attract and endear the consumer directly.
"All three disciplines have grown significantly and are now an integral part of the overall marketing mix,” he says. “The scale and scope of the entries received show just how important these disciplines are to the reach and efficacy of brands and it’s great to see they now have their own awards programme.”
The awards ceremony will be held on Wednesday 28 November at Bar Twenty-One at Sky City. It will be a cocktail, canape and casino event from 6pm sharp.
Tickets can be purchased here.
The full list of finalists can be seen below: