PREScom Awards 2018: Finalists announced

  • Awards
  • November 19, 2018
  • StopPress Team
PREScom Awards 2018: Finalists announced

Next week PR, experiential and social professionals will be gathering with their clients for the inaugural PREScom Awards, and it’s Spark PR & Activate, Copper Brand Experiences and Fuse leading the finalists.

The PREScom Awards have been designed to fill a gap, with a programme solely for PR, experiential and social media agencies to support.

Awards categories include Best Use of Media Relations, Best Sponsorship or Media Partnership, Best Use of Social Media and Best Experiential or Event.

PREScom chair Mark Pickering says it wanted to see the entire industry get behind it and make it its own, and the calibre of entries this year will do just that.

Paul Head adds in an increasingly cluttered media environment, these disciplines have the potential to cut through with campaigns that attract and endear the consumer directly.

"All three disciplines have grown significantly and are now an integral part of the overall marketing mix,” he says. “The scale and scope of the entries received show just how important these disciplines are to the reach and efficacy of brands and it’s great to see they now have their own awards programme.”

The awards ceremony will be held on Wednesday 28 November at Bar Twenty-One at Sky City. It will be a cocktail, canape and casino event from 6pm sharp.

Tickets can be purchased here.

The full list of finalists can be seen below:

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit