Patagonia takes stand against all-consuming consumption

  • Advertising
  • December 1, 2011
  • Ben Fahy
Patagonia takes stand against all-consuming consumption

Black Friday and Cyber Monday are big days for retailers in the States—and, judging by some of the figures this year, the discounts offered up by all and sundry certainly got consumers to prise open their wallets. In times of economic stagnancy, the level of consumption is often used as a barometer for recovery. But, as this fairly brave print ad for Patagonia that ran in the New York Times shows, maybe less consumption is a good thing. Or perhaps it's just a bit of cheeky reverse psychology in action. 

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MKTG announces Kimberly Kastelan as general manager

  • Advertising
  • February 15, 2019
  • StopPress Team
MKTG announces Kimberly Kastelan as general manager
Fleur Skinner, Kimberly Kastelan

Kimberly Kastelan is the new general manager MKTG in New Zealand, a promotion from her previous role as the agency's group account director. The appointment follows Fleur Skinner’s resignation.

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