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Paper cuts and cash registers

Youtube Video

Youtube VideoWho’s it for: Paper Plus by Hyde and Toybox

Why we like it: Everyone loves origami. And pop-up books. So, as part of its big rebrand, Paper Plus has embraced both of them in these quirky, cutesy campaign.

Youtube Video

Who’s it for: Vend HQ by talented friends

Why we like it: As a founding member of the International Appliance Smashing Day committee in Dunedin, the destruction of Steve the cash register pushed all my buttons. And this surprisingly well-made film is a great way of bringing some life to POS, a realm often renowned for being a fairly dry and unsexy.

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