Pak'nSave marks Stickman's birthday with a June Ad Impact Award

  • Ad Impact
  • July 17, 2018
  • StopPress Team
Pak'nSave marks Stickman's birthday with a June Ad Impact Award

June was another month full of great ads, but it was Pak’nSave that topped the ranks to win Colmar Brunton’s Ad Impact Award.

Its latest ad, ‘Happy Anniversary’ by FCB, celebrates the 10-year anniversary of Stickman for Pak’nSave by sharing “previously unseen” audition tapes from 2008. All the characters who vied for the job are given a chance to shine in the one-minute spot, including a mime, a Spanish stickman and a stick insect. The now iconic Stickman’s tape makes it clear that choosing New Zealand’s favourite stick figure was a no-brainer.

The Pak’nSave advertisement won the award for its performance in three key areas:

  • Branding

  • Enjoyment

  • Differentiation​

This month’s results were particularly close and special mention was given to Harrisons Energy for its ‘Solar Energy Solutions’ TVC, which scored highly for persuasion and impact.

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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