In light of Emirates Team New Zealand's epic triumph, Stickman's been quick come out with his own reenactment of this morning's action.
Accompanied by detailed graphics that often feature on sailing's TV coverage, Stickman and his remarkably similar looking companion race valiantly with their trolleys through the Pak'nSave aisles. As the Americans edge forward and take the lead, Team New Zealand ramp up the pace to sail past its competitor. Things get particularly disastrous for America as it "drops the tinfoil and can't quite find it", leaving it to drift in circles while Team New Zealand reaches the check out first.
The 30-second spot was released just hours after Team New Zealand's victory in an effort to demonstrate Pak'nSave's immense pride over the country's most recent sporting achievement.
Along with sailing, Stickman's been busy hustling deals for the country's sideline supporters as the British and Irish Lions tour continues full steam ahead.
In one video, Pak'n'Save reiterates the idea that it doesn't use expensive advertising to help customers save when Stickman inquires about a sponsorship deal to paint the grass yellow or even "sponsor a leg", before settling on the much cheaper option of being sideline supporters instead.
Beyond Pak'nSave, Foodstuffs is showing it's seriously committed to backing New Zealand sport with a video showing its staff both in-store and behind the scenes singing along to 'Tutira Mai'. The song was chosen by New Zealand Rugby to get fans chanting and out roaring the Lions, encouraging other individuals and organisations to show their support through the song's positive message of coming together.