August was an amazing month for advertising and choosing a winner of the Colmar Brunton Ad Impact Award was a difficult task. This month, the honour goes to PAK’nSAVE with their latest advertisement ‘Saveyest Country’, which uses their classic stick man to show how New Zealanders are saving, not just at PAK’nSAVE. The ad won the award for its strength in three areas:
Branding
Persuasion
Differentiation
See the below infographic for more information about the August Colmar Brunton Ad Impact Award.
