Pak'nSave wins August's Ad Impact Award

  • Ad Impact
  • September 11, 2019
Pak'nSave wins August's Ad Impact Award

August was an amazing month for advertising and choosing a winner of the Colmar Brunton Ad Impact Award was a difficult task. This month, the honour goes to PAK’nSAVE with their latest advertisement ‘Saveyest Country’, which uses their classic stick man to show how New Zealanders are saving, not just at PAK’nSAVE. The ad won the award for its strength in three areas:

Branding
Persuasion
Differentiation

See the below infographic for more information about the August Colmar Brunton Ad Impact Award.

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Powershop personifies power in a romantic campaign

  • Advertising
  • September 16, 2019
  • StopPress Team
Powershop personifies power in a romantic campaign

In a new brand campaign, by EightyOne, Powershop is shining a light on the relationship consumers have with their electricity through a young woman and a big pink blob.

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