Over two million viewers tune in to RWC final

  • Media
  • October 25, 2011
  • Cath Winks
Over two million viewers tune in to RWC final

In terms of 'must see TV' the Rugby World Cup 2011 final was always going to be hard to beat.And now it's official, the nation's bout of rugby fever reached epidemic proportions in the final days.  Nielsen figures show 2,036,900 viewers watched the All Blacks take on France, that's 12,000 more than those watching the semifinal and 333,600 more than the first game of the tourney, All Blacks vs Tonga.

2,264,150 or 55.8 percent of the population aged five plus tuned into the coverage, which was 90 percent of all viewers and makes it the most-watched event in New Zealand's TV history.

TVOne took the top prize with a 31 percent share, just beating Sky's 27 percent share.  TV3 managed 21 percent and despite having Keith Quinn Maori TV only had 10 percent audience share.

Unlike the opening game, Nielsen isn't planning on finding out how many watched the game away from home.

The question remains, what to watch for the next 1459 days until RWC 2015 kick off?

Top 12 highest rating TV broadcasts ever:

  • 1. RWC 2011 Final (NZ v France) 23/10/2011 TV1, TV3, Sky & Maori 2,036,900

  • 2. RWC 2011 Semi-final (NZ v Australia) 16/10/2011 TV1,TV3, Sky & Maori 2,024,000

  • 3. RWC 2011 Opening Game (NZ v Tonga) 09/09/2011 TV1, Sky, Maori 1,930,000

  • 4. Boxing – Tua v Lewis 12/11/2000 TV3 1,841,230

  • 5. ONE News Special – Diana’s death 31/08/1997 TV ONE 1,703,310

  • 6. 2000 Olympics Opening Ceremony 15/09/2000 TV ONE 1,654,310

  • 7. ONE News Special – Diana’s Funeral 06/09/1997 TV ONE 1,649,710

  • 8. RWC 2011 Qtr Final (NZ v Argentina) 09/10/2011 TV1, TV3, Sky & Maori 1,624,400

  • 9. RWC 2003 Final (England v Australia) 22/11/2003 TV ONE 1,604,800

  • 10. Diana Exclusive 21/11/1995 TV 2 1,516,780

  • 11. RWC 2011 Opening Ceremony 09/09/2011 TV ONE 1,499,160

  • 12. RWC 2007 (NZ v France) 07/10/2007 TV 3 1,410,410

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Year in Review: Amber Coulter

  • Year in Review
  • January 18, 2019
  • Amber Coulter
Year in Review: Amber Coulter

Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here's what Amber Coulter, partner at TRA, has to say.

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