Outdoor Billboard & Campaign: DDB, Colenso BBDO + DraftFCB

  • Advertising
  • April 3, 2011
  • StopPress Team
Outdoor Billboard & Campaign: DDB, Colenso BBDO + DraftFCB

Disappointingly, there were no golds dished out in these categories, but Colenso's 'Real Stories' for TVNZ's The Pacific took silver in the Outdoor Campaign section, as did DraftFCB for Prime's 'Eating Out' (this campaign also won a bronze in the Transit Advertising—Single category). DDB and Sky's rather nifty 'Through Someone Else's Eyes' for the Travel Channel won bronze in the Outdoor Campaign section and also took a bronze for the Billboard—Special Build. 

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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