OMANZ has reported following data collected by the ASA that Out of Home advertising has continued its upwards climb.
The sector has seen four years worth of an annual growth rate of over 16 percent and resulted in Out of Home’s share of the New Zealand advertising spend grow from 5.34 percent to 6.29 percent.
OMANZ General Manager, Natasha O’Connor said, “2019 saw our members, and the wider Out of Home community, continue with their commitment to developing portfolios of world class digital sites, which in turn was embraced by the advertising industry and led to outstanding creative campaigns using the attributes of digital technology to its full potential.”
2019 also saw our static platform stabilise, an indication that advertisers appreciate that the classic format remains a cost-effective channel to build audience reach.
O’Connor continues, “while we are all seeing, and feeling, the disruption of COVID 19, the combination of Out of Home’s ongoing growth trajectory and the long term fragmentation in traditional media, will support a positive rebound in the medium- to long-term for Out of Home.
OMANZ members are unified in their focus on the key strategic pillars of standards, leadership, and innovation. In addition to this, with further development towards a unified approach to audience measurement we will be more accountable for audience delivery than ever before.”