Out-of-home continues to grow in Q1 2019

  • Advertising
  • July 9, 2019
  • StopPress Team
Out-of-home continues to grow in Q1 2019

New Zealand out-of-home media continues to gain momentum, delivering 16 percent growth in the first half of 2019, compared to the same period in 2018.

Outdoor Media Association New Zealand (OMANZ) members cite a range of key drivers, including the strong adoption of digital out-of-home from new categories, alongside increased spend from traditional category supporters.

The total Q1 revenue for the sector was $30,141,399, followed by another strong performance in Q2, with an increase in revenue of 15.7 percent – a total of $33,922,104, as reported via OMANZ members. 

This has resulted in H1 2019 delivering strong growth in revenue, up 16 percent to $64,063,503 gross media revenue year-on-year.

Digital continues to play a significant part in this revenue growth, with it accounting for 60 percent – $38,037,491 – of all revenue.

OMANZ general manager Natasha O'Connor says the first half-year results were excellent. 

"Advertisers continue to embrace the benefits of digital out-of-home media with improved relevance, immediacy and audience growth as they prioritise out-of-home as a key component of their comms planning and media mix."

The latest Nielsen quaterly review shows out-of-home outperforms all media when it comes to the influencing purchasing decisions, making it an increasingly essential part of all media schedules.

O'Connor says they are not expecting any let up to the current momentum in the coming months.

"The rest of 2019 is going to be interesting, as an industry body we remain committed to the delivery of a unified audience measurement tool, continuing to create value for our advertising clients and broadening our membership base to ensure that as a sector we are aligned and supportive of our industry's key objectives."

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

How is this still a thing? Reader's Digest curates 'articles of lasting interest' for nearly a century

How is this still a thing? Reader's Digest curates 'articles of lasting interest' for nearly a century

In the last 97 years, the world has suffered the Great Depression, countless wars, the rise of tyranny, innumerable natural and man-made disasters and political scandals. We’ve mourned the rise of terrorism and celebrated the invention of the internet. We’ve put humans on the moon and explored that last frontier, oppressive regimes have fallen and human rights milestones have made history. Throughout it all, one thing has remained a constant of bathroom magazine baskets and rest home libraries: Reader’s Digest. Caitlin Salter talks to Australiasian group editor Louise Waterson about how this general interest publication has stood the test of time, and what the future holds.

Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit