Working alongside the NZ Urban Art Foundation and the Arts Centre Finland, oOh!media has brought some of Finland’s most acclaimed artwork and will be displaying it in shopping centres from January 18.
14 Finnish and New Zealand artists are exhibited on oOh!media’s large-format Evoke Screens at 18 shopping centres around New Zealand for two weeks.
oOh!media New Zealand’s general manager, Nick Vile, said he hoped the exhibition would engage the community and enliven their everyday shopping experience.
“This campaign will give Kiwi’s a rare chance to see art from across the globe taken out of the galleries and into the everyday at large scale,” he said.
“It is also a fantastic opportunity to promote the exciting work the NZ Urban Art Foundation is doing in this space in association with the Arts Centre Finland and further demonstrate how Out of Home is evolving from existing as an advertising platform to a being a public space media delivering engaging content to citizens.”
Creative director of The Urban Art Foundation, Andrew Hagen, said the exhibition, in collaboration with oOh!media, was bringing national and international art to our doorstep.
“For the past two years, we have been focused on taking art created by New Zealand artists out of the archives and displayed in contemporary, easily accessible, outdoor digital media sites for people to view as a source of enjoyment and education,” he said.
“The IUAE takes this concept to the next level, and we’re so excited to have the support of oOh!media to help make this possible.”