Ooh Media has announced its new leadership team responsible for driving the continued growth of the business in New Zealand, following its acquisition of Adshel.
Nick Vile has been appointed as general manager of the New Zealand business, reporting directly to the chief executive Brendon Cook.
Vile will be supported by Adam McGregor who will lead the local commercial function and Ben Gibb who will be the sales director for New Zealand.
The structure in New Zealand reflects the broader company’s new structure which is centered on serving all the media company’s customers.
Cook says the senior team in New Zealand consists of “talented leaders who will drive the next chapter of Ooh Media as a scaled major out-of-home and online company in the New Zealand market.”
“The team will be responsible for driving the long-term strategy and be accountable for leading the business growth in the New Zealand market.”
“Each of them have proven successful in driving strong growth in recent years, with the Ooh business having delivered 20 percent year on year increase as at H1 this year and Adshel have grown the business by 300 percent over the past five years,” Cook says.
In announcing the changes, Cook paid tribute to Mike Tyqiun, chief executive of Adshel ANZ, who will finish at the end of the year to pursue other opportunities.
“Mike is a talented business leader and has been a big part of the out-of-home evolution for many years, both leading Adshel and at the helm of Eye in Australia and New Zealand.
“Over the years Mike has been instrumental in establishing working with the NZ team to drive huge business growth, delivering the world’s first small-format digital network and in recent times driving Adshel’s digitisation, data and automation transition and has been a great fellow board member of the OMA.”
“Mike has been a true leader and contributor to the business during the integration of Adshel into Ooh and I thank him for that. I can wish nothing but the best for Mike in his future endeavours.”
Tyquin says it had been his great pleasure and privilege to have led Adshel and be part of the many great things it had accomplished.
“There is no other medium that has better prospects or more opportunities than out-of-home,” Tyquin says.
“The next chapter of Ooh will bring even more opportunities for the business and although the changes mean the end of the road for me, I firmly believe that the expanded Ooh is in a unique position to not just lead in Australia and New Zealand but become a tier one media business on the global stage."