One Show, many finalists

The One Club, one of America’s most prestigious awards programmes, has chosen its finalists. Herewith the locals gunning for a pencil in the three separate competitions,  with Colenso BBDO on top once again with seven nods. 

The One Show

CLEMENGER BBDO

  • Out Of Home – Transit & Installations – Campaign, KiwiRail ‘See More of New Zealand by Train’.
  • Branded Content – Games, New Zealand Transport Agency, NZTA Flash.

COLENSO BBDO/PROXIMITY NEW ZEALAND 

  • Out Of Home – Digital / Electronic, Frucor Beverages ‘The V Motion Project’.
  • Collateral – P.O.P. & In-store – Single, DB Breweries ‘The Wine List’.
  • Collateral – Promotional Items, DB Breweries, The Wine That Sold Beer.
  • Consumer Television – Commercials of Var. Length – Campaign, BNZ ‘Be good with money’.
  • Cinema – Long Form – :90 and Over, Mars NZ ‘Donation Glasses’.
  • Experiential – Events & Competitions, Mars NZ ‘Donation Glasses’.
  • Integrated Branding – Consumer Campaign, DB/Monteith’s ‘Sorry about the twigs, folks’.

CONTAGION 

  • Collateral – Promotional Items – Kiwicare ‘Weed Weapon’.

DRAFTFCB NEW ZEALAND

  • Collateral – Promotional Items, Mini New Zealand ‘Free car with every dog’.
  • Experiential – Events & Competitions, Prime Television ‘Call Girl’.
  • Integrated Branding – Consumer Campaign, Mini New Zealand, ‘Driving Dogs’.
  • Brand Transformation, Mini New Zealand, ‘Driving Dogs’.

The One Show Interactive

CLEMENGER BBDO 

  • Interactive Advertising – Public Service, New Zealand Transport Agency ‘NZTA Flash’

PUBLICIS MOJO 

  • Online Films & Video – Short Form – Series, Goodman Fielder ‘Trevor’s Tips’

TBWA\DIGITAL ARTS NETWORK 

  • Social Media – Best Use of Social Media / Facebook, Mercury Energy ‘Good Energy Taxi’

The One Show Design

ALT GROUP

  • Brand Identity – Series, Silo Theatre ‘Silo Theatre identity’

SAATCHI & SAATCHI NEW ZEALAND

  • Craft – Typography – Series, Women’s Refuge ‘Donate Your Words’

SPECIAL GROUP

  • Package Design OOB Organic OOB Ice Cream Packaging

Buck Los Angeles also nabbed two spots for its work with String Theory on Good Books. 

  • Broadcast & Moving Image – Short Films & Videos Oxfam New Zealand, Metamorphosis
  • Craft – Animation, Oxfam New Zealand, Metamorphosis

The One Show Entertainment Awards are announced later in the year and the cut off is today, 15 April. 

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