Kiwi agencies a no show at One Show

  • Advertising
  • May 19, 2010
  • StopPress Team
Kiwi agencies a no show at One Show

The One Show and One Show Interactive pencil winners have been announced. And, unusually, despite nabbing nine nominations, Kiwi agencies have come away with a big fat donut and a few merit certificates.

The One Show Merit winners were:

  • Full Page or Spread - Campaign, Sanyo 'Water Can't Get In', Saatchi & Saatchi.

  • Single TV3 'Interrogation', Colenso BBDO.

  • Outdoor and Posters - Single, Papakura District Council, 'Bleeding Billboard', Colenso BBDO

  • Collateral (Brochures and Direct Marketing), Asthma and Respiratory Foundation of NZ, 'Donations appeal', Ogilvy New Zealand.

  • Radio - Single, New Zealand Transport Agency, 'It's Your Call', Clemenger BBDO

  • Radio - Single, New Zealand Transport Agency 'Heaven Radio', Clemenger BBDO

  • Radio - Campaign, The National Foundation for the Deaf, 'Subtitles', DDB

  • Television - Single, Starship, 'Father and Son', The Sweet Shop

  • Under $80K Budget - Single, SKY Television, 'West Bank', DDB

And as for the Interactive Merits, just the one:

  • Websites: Public Service/Non-Profit, Coastguard NZ, 'Live Rescue', Tribal/DDB, Auckland.

Although, for a little bit more straw-clutching, Wellington digital agency Resn, which created Toyota's Sponsafier website, can take plenty of the credit for the silver pencil won by Saatchi & Saatchi Los Angeles in the integrated branding campaign category of the Interactive awards.

Thankfully, Auckland design shop Alt Group ensured New Zealand didn't go home without a pencil, taking home two of them and two merits in the One Show Design awards that were announced last week. DraftFCB also took a merit in the Direct Mail - Single category for APN's 'Hour Long Letter'.

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How is this still a thing? The simple excitement of inflatable advertising

  • Advertising
  • September 16, 2019
  • Courtney Devereux
How is this still a thing? The simple excitement of inflatable advertising

Our advertising landscape continues to rotate around the growth of digital and how digital can be used to further capture the attention of viewers. Yet there is one type of adverting so simple, so primal, so no-nonsense that even in this computer-run society it has survived. We’re talking here about inflatable, or balloon, advertising.

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