Youtube VideoHallensteins seems to be trying pretty hard to increase its coolness quotient. Publicis Mojo’s first ad for the mainstream clothes retailer featured a track by indie darlings Sleigh Bells (and they got in a bit of trouble for the racy lyrics) and to launch the summer 2011 range it has tapped into some Hollywood star power with the velvety voice of academy award nominee Matt Dillon and headed to Mexico City with Thick as Thieves to film the latest instalment of the Brothers campaign. Credits:
Agency; Publicis Mojo New Zealand
Creative team; Lachlan McPherson & Mikhail Gherman
Account team; Kay Boyle, Jonathon Bates
Producer; Liz Garneau
Client; Hallenstein Brothers
Client contact; Glenn Hunter, Kerry Lila
Production Company; Thick as Thieves
Director; Leo Woodhead
Executive Producer; Nik Beachman
Producer; Nikki Smith
DOP: Ari Wegner
Post production online; Blockhead
Online editor; Stefan Coory
Post production offline; The Butchery
Editor; Pete Sciberras
Grade; Toybox
Colourist; Pete Ritchie
Music; Joel Haines
Sound post; Liquid Studios
Sound designer; Craig Matuschka