OMD scoops Simplot

  • Advertising
  • March 14, 2018
  • StopPress Team
OMD scoops Simplot

OMD has won a pitch to pick up the Simplot New Zealand media account, moving it from incumbent Vizeum.

Simplot is a family-owned company with brands including Birds Eye, John West, Leggo’s and Chicken Tonight.

Simplot group brand manager Julian Ng says OMD showed an ability to leverage its size and strength in investment, as well as its creativity in tackling the unique brand challenges to influence consumer behaviour.

“We are excited to get things underway with OMD.”

OMD chief executive Nigel Douglas adds it’s excited to be working with Simplot’s array of brands and gives a special shout out to Bird’s Eye frozen chips, which he swears by.

Last year, the chips were given a complete brand relaunch by Barnes, Catmur & Friends Dentsu. The new direction included instore, online activity and packaging, with a TVC and cinema spot, capturing the idiosyncrasies of family life.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Thankyou’s latest campaign combines scent and charity work

  • Advertising
  • May 20, 2019
  • StopPress Team
Thankyou’s latest campaign combines scent and charity work

Australian charity product organisation Thankyou has launched its latest Kiwi campaign, combining that fact that 100 percent of its profit goes towards helping end global poverty with its use of perfume-grade botanical oils in its products.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit