OMD has won a pitch to pick up the Simplot New Zealand media account, moving it from incumbent Vizeum.
Simplot is a family-owned company with brands including Birds Eye, John West, Leggo’s and Chicken Tonight.
Simplot group brand manager Julian Ng says OMD showed an ability to leverage its size and strength in investment, as well as its creativity in tackling the unique brand challenges to influence consumer behaviour.
“We are excited to get things underway with OMD.”
OMD chief executive Nigel Douglas adds it’s excited to be working with Simplot’s array of brands and gives a special shout out to Bird’s Eye frozen chips, which he swears by.
Last year, the chips were given a complete brand relaunch by Barnes, Catmur & Friends Dentsu. The new direction included instore, online activity and packaging, with a TVC and cinema spot, capturing the idiosyncrasies of family life.