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OMANZ ups the visual cues as it launches second phase of outdoor campaign

In April
this year the outdoor sector industry body OMANZ launched its Step
Outside
campaign using its own medium to reel in advertiser and media
agency interest. And with phase one of the campaign safely tucked away in the
past, phase two has kicked into gear, this time adding visual cues in an
attempt to drive home the message of how powerful out-of-home advertising can
be.

OMANZ
marketing and communications manager Jo Davenport says that judging by the
feedback the campaign has received so far, it’s definitely initiating
conversations.

“This has
been very intentional in terms of brand communication to media and creative
agencies about out-of home advertising. Through varying how we used the medium
it demonstrates an alternative way of communicating the OOH message,” she says,
adding: “Through use of impactful images and a simple message, the intention is
to capture people’s attention as they’re outside, living their lives, via a
range of pictures that maybe familiar to them.”

The neighbourhoods’s Paul Taylor once
again put his creative touches on the campaign, and you can see the result
below.

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