OMANZ ups the visual cues as it launches second phase of outdoor campaign

  • Advertising
  • July 25, 2012
  • StopPress Team
OMANZ ups the visual cues as it launches second phase of outdoor campaign

In April this year the outdoor sector industry body OMANZ launched its Step Outside campaign using its own medium to reel in advertiser and media agency interest. And with phase one of the campaign safely tucked away in the past, phase two has kicked into gear, this time adding visual cues in an attempt to drive home the message of how powerful out-of-home advertising can be.

OMANZ marketing and communications manager Jo Davenport says that judging by the feedback the campaign has received so far, it’s definitely initiating conversations.

“This has been very intentional in terms of brand communication to media and creative agencies about out-of home advertising. Through varying how we used the medium it demonstrates an alternative way of communicating the OOH message,” she says, adding: “Through use of impactful images and a simple message, the intention is to capture people’s attention as they’re outside, living their lives, via a range of pictures that maybe familiar to them.”

The neighbourhoods’s Paul Taylor once again put his creative touches on the campaign, and you can see the result below.

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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