Old New Idea?

  • News
  • September 14, 2009
  • StopPress Team
Old New Idea?

Just when you thought all was settled in magazine cover land, comes this. Same shoot, different story, different year.

Editor of New Idea, Hayley McLarin, maintains it's not the same photo, though it may come from the same shoot.

"We try to find the picture that best illustrates the story. The photo may be a bit older but the story is current and it [the photo] helps to explain her mood."

Asked if she is embarrassed by the similarities of the covers, McLarin remains relaxed. "I don't see a problem here. It was the best photo to illustrate the story."

StopPress agrees it's a good photo, but really, if it's a different shot it must be one frame away from the other. Check out what reader Hawkins created.

8 Sep 20088 Sep 2008

new idea sep 0919 Sep 2009

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  • Advertising
  • January 18, 2019
  • Caitlin Salter
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The tail end of 2018 brought with it some major announcements between media companies and the booming out-of-home market. Nearly two months since NZME and Go Media enacted their partnership and MediaWorks and QMS Media announced their proposed merger, we have a chat with media agencies to see whether the latest developments are a sign of things to come.

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