Ogilvy Media wins event work for Auckland Transport

  • Advertising
  • October 30, 2017
  • StopPress Team
Ogilvy Media wins event work for Auckland Transport

Ogilvy Media is the latest agency to win work for the Auckland Council Group (Auckland Transport, ATEED and Auckland Council), after being appointed to a panel of creative providers earlier this year.

The arrangement, which includes 99/OMD (Clemenger Group), Federation, MBM and Ogilvy & Mather on the panel, states that the agencies are required to pitch for projects with a budget over $200,000 and the latest project, for Auckland Transport’s special event media activity, has been awarded to Ogilvy Media.

This follows Clemenger Group’s win of a project in August, which will see 99 serve as the lead agency supported by its partners in the group.

The media-only pitch for the Auckland Transport's event work occurred late August and encompassed communication around public transport options for events such as large sporting games, concerts and family events like Christmas in the park.

Ogilvy head of media Rachel Anderson-Cormack says the work is already underway and the agency is really enjoying working with the Auckland Transport team to optimise their media presence in market.

“We took a two-fold approach to this brief, firstly we grounded our response in consumer insight that highlighted areas to improve connections. Secondly, we delivered more value through a partnership model. We’ve been doing a lot of work internally to ensure we have a best in market media team and this is recognition that it’s paying off.”

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

"Like a short film festival": Electric Kiwi's Andrew Cooper on taking creative in-house

"Like a short film festival": Electric Kiwi's Andrew Cooper on taking creative in-house

In the wake of Electric Kiwi reaching the 40,000 customers mark, we sit down with chief marketing officer, Andrew Cooper, to hear how the brand has evolved its marketing strategy by tightening up its target audience and tackling the creative in-house.

Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit