Ode to Joy

  • TVC
  • May 17, 2011
  • Ben Fahy

Greedy old advertising behemoth DDB makes it three in a row on TVC of the Week, following on from its two new ads for Volkswagen.

Youtube Video

Who's it for: Cadbury by DDB and Goodlife Films

Why we like it: It's easy to make an ad. It's much harder to come up with a strategy that might make people want to watch it. Or even get excited about it. And, through a series of cool experiential events over the summer, an ad that asked what joy sounded like and a website that solicited sonic input from the fans, that's exactly what DDB has done. And while this ad is a bit of a tease for the new song, it creates plenty of intrigue as to what it might sound like when it's released in July.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Hell launches ‘unruly tourist’ pizza

  • Advertising
  • January 21, 2019
  • StopPress Team
Hell launches ‘unruly tourist’ pizza

As the unruly tourists saga continues, Hell Pizza decided to join the conversation with a billboard 'launching' a limited edition pizza.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit