NZI and FCB pen poems of pure evil for business-hampering inanimate objects

Last year, NZI and FCB told the tale of a cursed chair wreaking havoc on various businesses in a fictional animated town called Port Avon. The primary focus was for the brand to get noticed and, more importantly, liked—and all in one of the dullest, least-engaging categories possible. They succeeded and ‘Devil’s Chair’ became one of New Zealand’s most popular TV commercials. But, as the ad says, bad’s not going anywhere, and the evil has spread to other inanimate workplace objects. 

In a series of three print ads, NZI and FCB have embraced the seemingly unending appeal of the faces in things phenomenon and also developed poems about the dastardly plans of the devil’s chair, the wicked water cooler and the ghastly gas torch. 

Perhaps the shenanigans in the Christchurch insurance office were all the result of a possessed desk. 


Executive Creative Director, Tony Clewett
Executive Creative Director, Regan Grafton
Regional Executive Creative Director, James Mok
Producer, Michele Richards – IDC
Head of Art, Nick Smith
Creative Group Head/ Art Director, Kelly Lovelock
Creative Group Head/ Copywriter, Hywel James
Group Account Director, Toby Sellers
Account Director, Michelle Koome
Head of Content TVP, Pip Mayne
Photographer, Troy Goodall
Retoucher, Jo Bayliss
Print Producer, Amanda Langkilde

Spark Media: Fou Brown, Matthew Didovich

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